| Action Agenda Strategies |
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| Each Action Agenda Strategy contains 4 key components outlined below: |
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| 1. Stakeholder Identification and Collaboration |
| The basis of this component is the value chain. This is a tool used in the development of the strategy to analyse the connections, influences and impacting issues of key stakeholders in the entire marketing channel. Strategic Flow Models are used to develop integrated strategies and to identify how each supplier in the chain could offer added value to their customers by adopting the unique propositions inherent in recycled and bio product usage and the adoption of other environmental principles. View an example Value Chain. |
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| 2. Market Needs Refinement |
| In this component CORE analyses the market and determines the expressed needs of the market and develops tactics to change the way these needs are expressed by the market to better suit products enhance product opportunities. CORE also communicates these need sto the product supplier sso that they can change their product and systems to meet the needs of the market (Stage 3). |
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| 3. Product and Systems Development and Improvement |
| These components relate to tactics provided by CORE to develop the means to meet the needs of the market (Stage 2). |
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| 4. Implementation, Extension and Marketing Strategy |
| These components of the strategy are based on marketing tactics including quality product positioning, professional development and extension programs, product accreditation, “sustainable quality” accredited produce, media kits, retail promotion strategies, stakeholder collaboration programs and global, consumer targeted media campaigns. CORE events assist in this process. |
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| If you would like to take part in the CORE Action Agenda Strategies or would like more information or suggest new programs please email info@corebusinessnet.com. |
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