The project has two dimensions: a technical research aspect and a market research aspect. Project supporters also include Soilco and Australian Native Landscapes.
- Identify the competitive products used in place of enviromedia;
- Identify water quality requirements for the range of suitable end-use applications;
- Identify indicative total potential product demand and the total realistic market demand potential for finished stormwater products and recycled organics input component;
- Identify and interpret social, economic and environmental market barriers and sensitivities inhibiting market uptake;
- Identify and assess marketing factors and the competitive environment;
- Identify marketing channels and structures; and
- Identify technical efficacy and longevity of enviromedia within the laboratory and from existing field sites;
- Identify the enviromedia a mix that maximises recycled organics content; and
- Identify a new field site for a new enviro-media installation to conduct long-term technical efficacy and longevity studies (not part of the grant project, but a future CORE objective.
